Your project.
Your information.

Who we are.

Architectural Products Group Ltd (company number 17347778) is responsible for personal information collected through this website's enquiry service. Contact enquiries@architecturalproducts.uk or write to 16 Commerce Square, Nottingham, NG1 1HS. This is our correspondence address.

What we collect.

When you contact us, we receive your name, email, brief and any phone, company, location, dimensions, quantities, configuration choices, dates, photographs or drawings you supply. The enquiry also records its reference, submission time, selected service, source page and campaign labels carried by that page. Our hosting and security systems process technical request information and abuse-prevention signals. Please remove unnecessary personal information from uploaded files and obtain permission to share other people's information.

Why we use it.

We use your information to understand and respond to your request, assess the project, prepare a quotation and manage correspondence. For an individual requesting a quotation, this supports steps you ask us to take before a contract. For a business contact, our legitimate interest is handling that business's enquiry and maintaining the relationship. We also have a legitimate interest in protecting the service from abuse and keeping evidence of the enquiries we receive. We use relevant records to meet legal obligations where those apply. An enquiry does not sign you up to marketing, place an order or authorise manufacture.

Information you need to provide.

Your name, email and brief are needed for the online enquiry service. Technical unknowns can be explained in the brief. Additional project details and files are optional unless we explain why they are needed to assess your particular request. You can email us instead of using the form.

Who handles it.

Authorised APG staff use the private enquiry workspace. Render hosts the website and enquiry service; monday.com supports enquiry tracking; Google Workspace handles email. The CRM receives contact and brief information, internal assessments and copies of your uploaded reference photos and drawings, so authorised staff can review the enquiry in one place. Original files are also retained in the enquiry workspace. This pilot does not automatically send your drawings to manufacturers or release production. If your project needs an additional recipient, we will explain the relevant sharing as the project develops. We may disclose necessary information where legally required.

International processing.

These providers may process information outside the UK. Their published data-processing terms describe international-transfer safeguards, including contractual clauses and applicable UK provisions. You can contact us for information about the safeguards applying to your enquiry.

How long we keep it.

For an enquiry that does not become an order, we delete or anonymise its personal information and uploaded reference files within 12 months after the last substantive contact, unless a documented dispute, legal requirement or active project makes longer retention necessary. Records that become an order follow the retention information supplied for that order. Expired incomplete uploads are eligible for cleanup after 24 hours. A request to delete information can be made sooner and will be assessed against any continuing lawful need to retain it. Deletion must cover the enquiry workspace, CRM and email, with provider backups addressed through their applicable deletion cycles.

Your choices and rights.

Depending on the circumstances, you can request access, correction, deletion, restriction or a portable copy, and object to processing based on legitimate interests. Where processing relies on consent, you can withdraw it. Contact enquiries@architecturalproducts.uk; we may need to verify your identity. You can also complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint. Automated security checks can reject or hold submissions for review; they do not approve an order, credit or manufacturing specification. Contact us if a form is blocked.

Cookies and device storage.

The site saves your selected Light, System or Dark appearance in browser local storage under ap-datum-theme. It remains until changed or cleared using your browser's site-data controls. For up to six months it also records your optional measurement choices under ie-site-choices-v2-apg (180 days); the vendor adapter mirrors the analytics choice under apg-measurement-consent-v3. Use Cookie & privacy choices in the footer to change or withdraw those choices. Rejecting all is as easy as accepting all.

To prevent duplicate enquiries when you retry, this tab keeps a random submission key and a fingerprint of the submitted details for up to 24 hours; this retry record contains no readable form details or files. Starting another enquiry clears it. With analytics consent, this tab also keeps the original enquiry route and approved campaign labels for 30 minutes, and random keys for counted enquiries for up to 24 hours to avoid counting retries twice. These keys are not sent to analytics providers.

Optional website improvement and marketing.

Updated 22 October 2026. Website improvement is optional and off until you choose it. This choice controls Google Analytics 4 and Intent Engine interaction analytics. Google Analytics receives cleaned public page context and fixed event categories, not form-field contents, files, email addresses or raw query-string URLs. Google signals and advertising personalisation are disabled; GA4 event and user-data retention is two months.

Intent Engine session replay is optional and starts only after you allow Website improvement and Masked session replay. It reconstructs the public page layout, images and interactions at your browser viewport size, with a broad device, operating-system and browser category. Personal form fields and unknown dynamic text stay masked. Passwords, payment details, uploads, embedded frames and video are excluded. Microsoft Clarity recording remains disabled. Marketing is a separate optional purpose and advertising tags are currently disabled. Accepting does not change prices or unlock quotes. Essential only turns off optional tracking and anonymous statistics.

Use Cookie & privacy choices in the footer to change your choices. Withdrawing loaded Google Analytics may reload the page after current-session erasure is acknowledged. On APG, ordinary typed enquiry details are temporarily kept in this tab for up to five minutes solely to restore the form after this reload; file attachments must be reselected. This temporary restoration data is not sent to measurement providers.

Withdrawing optional measurement.

Changing a choice stops future collection immediately. Withdrawing a previously accepted purpose reloads the page to remove loaded measurement scripts. Typed enquiry fields are temporarily preserved in this browser tab for up to five minutes and removed after restoration; file attachments must be selected again. Google Analytics cookies are configured for up to two months. We do not send form contents to a measurement provider.

Recognising internal testing

With your separate Recognise testing networks choice and Website improvement consent, we derive a protected network-address fingerprint to distinguish testing. Raw IP addresses are not stored in journeys. Fingerprints are specific to this business, rotated and retained for at most 30 days, and available only in our authorised workspace. They do not prove identity, customer status or competitor intent. Essential only stops processing and withdrawal erases current-session diagnostic metadata under our recovery safeguards. You may explicitly mark your browser for testing for 30 days; this grants no analytics or replay permission. Ordinary replay form entries may retain first and last characters after leaving a field; passwords, payment and explicitly private entries remain fully masked. Current choices use ie-site-choices-v3-apg; prior refusals remain respected.

Intent Engine: optional website improvement measurement.

Updated 22 October 2026. Optional Intent Engine interaction measurement is available on our public website pages only after you separately opt in using the Intent Engine privacy control. Optional visual session recording is available only with a separate replay choice. Internal tests are labelled and excluded from customer reporting.

Only if you opt in, our first-party Intent Engine records approved page paths, a broad arrival category (such as search, social, referral or direct), clicks, scroll positions, time spent on selected controls, form-validation errors and enquiry progress. We use these observations to find technical problems and improve this website. This behavioural dataset excludes form-field contents, names, contact details, enquiry messages, drawings and uploads. It uses a random session identifier and is not used for advertising personalisation or automated decisions about you.

Consent is our basis for this optional measurement. Declining does not prevent an enquiry or quote. Use the Cookie & privacy choices button on our public pages to change your choice or turn collection off and request erasure of the current measurement session. Website improvement controls Intent Engine interaction analytics and Google Analytics together. Replay and marketing are separate optional purposes. Replay requires your explicit choice; advertising tags remain disabled. Erasing measurement does not cancel or delete an enquiry.

Your choice is saved in browser local storage for 180 days. With consent, a random identifier groups activity in this browser tab for 30 minutes. If an erasure request cannot be delivered, minimal retry instructions remain in browser storage until acknowledged on an online visit. The control displays pending or storage failures. Clearing site data removes local choices and pending instructions; it does not itself send an erasure request. Use the privacy control first if you want current-session erasure.

Render hosts the collector in Frankfurt, Germany. Authorised behavioural access is separated between Architectural Products Group and City Cleaners Group. Behavioural records have a 30-day application retention period. Encrypted daily recovery copies on our existing SiteGround hosting are retained for seven days and are unavailable for routine analytics. Recovery applies the latest erasure journal before data is used again. Minimal opaque session-erasure identifiers are retained while this measurement service operates solely to prevent deleted sessions being restored or accepted again. Hosting providers also process technical request and security logs under their own operational deletion cycles.

Anonymous website statistics

We separately count page loads, pages reaching 75% scroll, pages visible after 30 seconds, and pages with a form-validation error. Only approved public page paths and broad source categories are included. The collector immediately adds each count to a daily UTC total; it does not retain individual event rows, visitor or session identifiers, client timestamps, IP addresses, user-agent strings, form contents or journey sequences in this dataset. No statistics cookies, local identifiers or fingerprinting are used. These totals are used solely to improve this website, never for advertising, profiling or decisions about an individual. We rely on the PECR statistical-purposes exception and legitimate interests for necessary transient processing. Choose Essential only, or turn off Anonymous statistics under Cookie & privacy choices, to object without charge. A saved objection stops future statistics in this browser. Past anonymous totals cannot be linked back to you. Daily totals are retained for 30 days, with the seven-day encrypted recovery safeguards below. Hosting providers process technical requests and security logs separately.

Operational enquiry and quote evidence.

Separately from optional browser measurement, we use limited operational evidence from our own enquiry and quotation systems to oversee receipt and handling of service requests. Our legitimate interest is reliable customer-service administration. This staff-only view contains opaque references, event types and timestamps; it does not copy contact details, enquiry text or files, and it is not joined to browsing sessions. A quote being created does not mean it was sent, accepted or paid. These records are held in the Frankfurt collector for 30 days with the encrypted recovery safeguards described above. You can object or request access or erasure using our privacy contact. Erasure from this oversight view does not cancel your enquiry or service.

For access, erasure or other privacy requests contact enquiries@architecturalproducts.uk. The controller, other rights and ICO complaint details in this notice continue to apply. This section does not change retention or handling of the separate enquiry records described above.

AI-assisted enquiry review.

When you continue through the manufacturing form, we send your brief, technical answers and extracted drawing findings to OpenAI to help choose the next question. This happens before you submit the enquiry. The AI request does not include the separate name or email fields, or the original drawing file; please avoid personal or confidential information in your description. You can choose “Review what I have” to skip further AI questions. After submission, OpenAI also helps prepare an internal assessment and draft questions from your brief. Reference searches use generic product categories, without your contact details, original files or enquiry text. Original attachments still require human inspection. AI suggestions do not approve a specification, price or suitability: our team reviews the enquiry before quoting.